Wellington technology blog, ReadWriteWeb, has been purchased by San Francisco digital publishing company Say Media.
TechCrunch is reporting the deal is worth US$5 million.
ReadWriteWeb was launched in 2003 by Richard MacManus, and now employs a staff of just under 20, who are mostly based in the US.
Richard MacManus has revealed ReadWriteWeb attracts about 5 million page views and 2.75 million unique visitors each month.
You can read more over at stuff.co.nz