Sella, a relatively popular online auction website, has announced it is shutting down the auction portal of its website.
It is not the first auction website to close down in NZ as it seems the market is simply too small to penetrate the sheer number of users popular auction site TradeMe enjoys, despite TradeMe charging fees to sell via its website.
Competitors such as Sella and Wheedle both touted no fees as a key feature, however it seems that even this is not enough.
You can read more over at techday.com
