That same research shows that 97% of Kiwi consumers use the Internet to search for products and services.

“Our research shows that New Zealand consumers love looking for websites that end with .nz, and that .nz sites are trusted far more than any other domain. Businesses are obviously unaware of this — as today, two thirds of New Zealand businesses are not reaching these people,” InternetNZ CEO Jordan Carter says.

Soon, New Zealand businesses will also be able to get .kiwi domain names, as startup DotKiwi will sell the .kiwi domain names.

The research also illustrates the growing importance of mobile-friendly sites. About 65% of sole traders and 74% of businesses use mobile devices to access the Internet, but only a quarter of these businesses design their websites with mobile usage in mind.

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