Photo credit; Karl Baron on Flickr

Online spending grew last year, with New Zealanders spending $6 billion online last year, including almost $2 billion on travel and more than $800 million on entertainment.

However, Roy Morgan’s Pip Elliott says even though consumers are embracing the technology, they still prefer trusted retailers, citing that 45% of New Zealanders research online before buying in a shop, and 51% only buy online from retailers they know.

Less money was spent online on electronics, food and other products than the previous year.

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Tags: business, New Zealand, online, spending

This entry was posted on Tuesday, March 18th, 2014 at 10:11 am and is filed under E-mail & the internet, electronic spending, New Zealand, new zealand business, online marketing, Online Sales, online shopping, onlines store. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.