Photo credit; Guzm??n Lozano on Flickr
Reuben Cairns-Morrison and business partner Gene Hogan are riding high on the success of their surf app Sherpa Surfguide, which is an iPhone application that tells users where the best surf is anywhere in New Zealand. The app is basically a digital surf guide plus a surf forecasting service which are two services that have yet to be combined. Cairns-Morrison says it is a huge advantage to surfers who are on the road, as they can get information updated hourly about the conditions and the surf breaks on their phones.
He also says this summer the pair plan to improve the content of the app by travelling the country and taking detailed notes and photos, as well as promoting the app in surf stores. When they are totally happy with the New Zealand version, they will take the idea elsewhere.
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