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Lack of online presence for New Zealand businesses means opportunity is ripe

Thursday, August 1st, 2013

With so few New Zealand businesses having a true online presence, or extremely limited online presence, the opportunity is there for savvy online entrepreneurs to make a big impact.

Aaron Schiff, an economist and blogger, says internet usage by businesses in New Zealand “sucks” and anyone who has a good idea for an internet business has an almost wide open field in the nation.

Schiff cites numbers from the Statistics New Zealand Business Operations Survey that say nearly a third of businesses don’t have a website of any kind; less than one in five businesses supports ordering on its website, and only around one in ten allow customers to make payments online. These numbers haven’t changed much in two years.

While the current numbers are dire, Schiff says, that does mean that huge opportunities await people willing to take the plunge to create an online business or get their bricks and mortar business online.

To read more on this story, click here.

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Posted in blogs, E-mail & the internet, New Zealand, new zealand business, Online Sales | No Comments »

Business set to cruise to online success

Tuesday, July 30th, 2013

Two New Zealand women have tapped into the the country’s tourist trade to create a burgeoning online business.

Wendy London from Hawera and Deborah DeNard of Wellington are set to launch CruiseBubble.com, New Zealand’s first online guide specifically for visiting cruise passengers, in October.

Currently, the two women are accepting registrations from businesses that want to be featured on the site.

“Our target is 1500 for this season and anything above that is really cool,” London said.

The idea was born in 2005 out of Tourism New Zealand’s desire to use the internet more to promote the island nation.

“Tourism New Zealand released the 2005-2015 strategy and one of the key issues there was to ensure tourism businesses could utilise broadband,” London said.

CruiseBubble.com does just that, telling cruise passengers where to shop, what attractions to visit and who to call for anything they might need, all in one handy internet location.

In 2012, 130 cruise ships visited New Zealand with 755 port calls and a total of 209,000 visitors – compared to 17,000 in 1996. Contribution to GDP was $410m with 5633 jobs created.

To read more on this story, click here.

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Posted in broadband, New Zealand, new zealand business, New Zealand government, online marketing, social networking, Success story | No Comments »

Kiwi businesses do better online

Friday, July 29th, 2011

A year long MYOB report into New Zealand’s e-commerce economy has shown that the economy could grow by 5 percent if every Kiwi business had a website.

The report of more than 100 businesses found less than a third of local businesses have their own website, and only 9 percent of those sell online.

MYOB’s general manager Julian Smith said,

“Much of the developed world is looking for and buying from businesses online. Even locally 66 per cent of customers research a business online before making a purchase.”

“Unfortunately, despite that massive demand, the majority of local businesses are nowhere to be found in the global online economy.”

You can read more over at the nzherald

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Posted in new zealand business, onlines store | No Comments »

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