TradeMe CEO Jon McDonald has said on techday.com that “Mobile now accounts for more than one-third of our overall visits, a proportion that has doubled over the past year.”

TradeMe is one of the biggest and most popular websites in New Zealand, so the fact that 1/3 of visits are now from mobile devices shows the importance of making sure your website is compatible across multiple devices. One of the most cost effective ways to do this is to use a responsive theme design. This means the website will adapt to the different devices it is being viewed on. The obvious benefit with this is you don’t need to create different versions for a desktop PC, a smartphone or tablets.