Photo credit - Alan Cleaver on Flickr

The internet continues to make it possible to do things for yourself and purchasing life insurance is one of those things.

And now, New Zealand-owned life insurance company, Fidelity Life, is celebrating a first for the life insurance industry with the launch of InsureYou – an innovative new service delivering a one stop online insurance shop.

Fidelity Life Chief Executive Milton Jennings says that direct-to-consumer online insurance sites have grown substantially in recent years and InsureYou now offers the next evolution in online insurance purchasing for New Zealanders.

“The online/direct insurance market is the fastest growing insurance market globally. Experience shows that many New Zealanders like the security of having professional advice to call on when purchasing insurance – that’s where InsureYou delivers,” says Mr Jennings.

“Compared to other nations, New Zealanders are typically underinsured. People opt out of the online purchasing process because it can be isolated without having the backup of personal advice. It’s at the times of claims during serious illness or major trauma events that people see the value in having a personal adviser. InsureYou delivers on both fronts – online convenience backed up by personal support.

“For clients themselves, InsureYou will change the way they think about insurance – no paper, no signature and no hassle, and the ability to engage an adviser if required.”

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