Photo credit; Blaise Alleyne on Flickr
New Zealanders spent $5.4 billion online last financial year according to Roy Morgan Research’s Digital Universe report, but despite that seemingly large number, Kiwi money largely remains outside the digital realm.
“The bulk of New Zealand’s net wealth is not yet in the digital universe,” Roy Morgan client services director Howard Seccombe says.
The reason for that is the baby boomers who have the wealth only deal in the fringes of digital technology. That will change over time as the boomers age out and the next generation who is more familiar with digital technologies take over.
Other findings from the report included:
- This year’s survey shows 61% of New Zealanders are worried about their privacy, Â up 11% from the survey carried out four years ago.
- Smartphones have seen spectacular growth, with 1.4 million users. That’s a growth of 227% in four years.
- Right now 39% of New Zealanders have smartphones.
- The Roy Morgan numbers show smartphones amplify people’s digital behaviour. Smartphone owners are ten times as likely to shop online as non-smartphone owners, eight times as likely to bank online and nine times as likely to view video clips.
- Roy Morgan notes a dramatic 20% decline in desktop ownership. This echoes the fall in traditional PC sales. Meanwhile tablets have grown 557% in the past four years.
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