Photo credit; Jennifer Morrow on Flickr

Outdoor clothing and equipment retailer Kathmandu has launched a new mobile website, which it says will be more convenient for customers browsing its online store on mobile devices such as smartphones and tablet computers.

“The mobile site makes navigating and searching for information far more convenient, with less tapping, clicking and scrolling when using mobile devices,” Kathmandu said.

And the company says it’s in the process of developing additional online initiatives such as international shipping, mobile apps and services such as “click and collect”, where customers can buy a product online, then pick it up from a store.

The retailer said last month that online sales had grown by 55% in the year to July 31 and contributed 4% of total revenue.

That would equate to around $15.4 million of Kathmandu’s $384 million total sales figure in its last financial year.

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