Posts Tagged ‘sports’

OnSport co-founder gets new investors, ready to launch site in February

Thursday, December 19th, 2013
Photo credit; Barry Skeates on Flickr

Photo credit; Barry Skeates on Flickr

Pat MacFie, co-founder of OnSport and a partner at Socialize Group, recently snagged two investors for his startup social media platform at the NZ Angel Investment Showcase at the Icehouse.

MacFie sat down with the New Zealand Herald last month to talk about his vision for OnSport, saying the company’s goal was to build a sports media business of global significance.

“Our goal is provide our customers with a way to make money from every tweet or post and every member of their community,” he told the newspaper.

MacFie said investors liked the scalability of the business model and the fact that they’re solving a really big problem that’s particularly relevant to the current era of the social web.

The OnSport co-founder said the company plans to spend the new investment money on business development, signing up athletes, teams and ad partners.

The OnSport site launches in February.

To read more about this story, click here.

New New Zealand-based sports picking app engages audiences

Tuesday, November 19th, 2013
Photo credit; Andrew Evans on Flickr

Photo credit; Andrew Evans on Flickr

A new a business-to-business sports-picking app that was developed in New Zealand is garnering a lot of attention in marketing circles.

The app, Go Team, features an engagement programme that enables brands to connect with customers, clients, VIPs and staff.

Developed by Auckland-based bkaBoom, Go Team has already been officially adopted by the All Blacks and is the official sports tipping game of New Zealand rugby. Already 10 companies are running competitions in the ITM Cup national provincial championship.

Go Team is designed to accommodate a variety of team sports across various high-profile competitions both nationally and globally.

Brands pick a competition, invite a range of audiences to participate — clients, friends, staff, endorsers and the like — add prizes and kick off. Players compete to predict results, make their way up the leader board and collect prizes along the way, simultaneously being exposed to brand messages.

predicts  apps such as Go Team are the future of staff and customer engagement.

“The tradition of the rugby sweep goes back generations and supports the premise that sports picking is the most fun way to engage with the people. Go Team is where the sweep and digital meet,” says bkaBoom CEO Barb Anderson.

The Go Team app is available on iPhone, Android, iPad and Windows and Mac.

To read more on this story, click here.