Photo credit; Frank de Kleine on Flickr

As if she didn’t have enough on her mind, Kiwi woman Sandy Hayer opened her online business Tummy Mummy NZ just weeks before giving birth to her youngest daughter.

The online store sells products from the Earth Mama Angel Baby range of care products for mums and babies. Hayer used the products in the UK and set up the business in New Zealand in 2012 when she realised she couldn’t get her hands on the products here.

“I used the Earth Mama range of products during pregnancy and postpartum recovery with my first child when I lived in the UK and when I found out they didn’t deliver to New Zealand I was horrified!” Hayer says. “I felt that the products needed to be available here so I guess I had a ‘lightbulb moment’ and took the opportunity. I was quite relaxed about it though as at that time I had no great goals other than to make the products available to other mothers and their families.”

Hayer says it’s been challenging balancing the business with raising two young children, but it’s rewarding to be able to help mothers and babies and it’s also rewarding to be able to have a flexible schedule while raising her children.

Plans for the business include trying to increase sales.

“This year I’d like to see an increase in sales particularly for our gift bundles within corporate offices,” the entrepreneur says. “I’m looking forward to heading to the city to meet with companies and show the quality of this range that is 100% free of all toxic chemicals, which I believe all products should be – especially for newborns and children.”

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