Women business owners outperforming men – survey

Photo credit; Karen on Flickr

Photo credit; Karen on Flickr

New Zealand’s female SME operators are outperforming men in several key areas, a national survey has revealed.

The latest MYOB Business Monitor Report shows that almost a third (30%) of SMEs operated by women increased their revenue in the 12 months to August 2013, while 44% maintained revenue levels. This compares to 30% and 42% of male SME operators.

Less than a quarter (23%) saw revenue fall in the year to August 2013, a slight advantage over their male counterparts, 25% of whom saw a drop in revenue. Three percent of each gender weren’t sure of their revenue results.

“The financial performance results our research uncovered are an extremely positive signal to women, especially those thinking of starting up a new business and those with growth aspirations,” says MYOB NZ national manager Enterprise Division, Allison Fairkettle.

“What it clearly highlights is the strength of businesses that have a woman at the helm. Female business owners are playing a major role in the success of the local and national economy, as they build their influence and extend their take-up of enabling technologies.”

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