Archive for March, 2013

Online store boosts sales for Home Direct

Monday, March 11th, 2013

Home Direct, New Zealand’s top direct selling retailer launched its online store in October 2012 and has experienced large sales growth since then – a jump of 200% in sales year on year.

This is another example of the importance of having an online presence. Only selling via a bricks & mortar store is a large roadblock towards extra sales.

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Wheeding out the competition as Sella quits auction race

Monday, March 4th, 2013

Sella, a relatively popular online auction website, has announced it is shutting down the auction portal of its website.

It is not the first auction website to close down in NZ as it seems the market is simply too small to penetrate the sheer number of users popular auction site TradeMe enjoys, despite TradeMe charging fees to sell via its website.

Competitors such as Sella and Wheedle both touted no fees as a key feature, however it seems that even this is not enough.

You can read more over at