Online spending increases, trust still an issue for Kiwis

Photo credit; Karl Baron on Flickr

Photo credit; Karl Baron on Flickr

Online spending grew last year, with New Zealanders spending $6 billion online last year, including almost $2 billion on travel and more than $800 million on entertainment.

However, Roy Morgan’s Pip Elliott says even though consumers are embracing the technology, they still prefer trusted retailers, citing that 45% of New Zealanders research online before buying in a shop, and 51% only buy online from retailers they know.

Less money was spent online on electronics, food and other products than the previous year.

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