Your Web Strategy & Search Engine Optimisation

We’ve had a lot of questions from new and existing customers recently about web strategy, particularly about Google and getting higher up the search results.

Search Engine Optimisation (or SEO) forms a big part of web strategy. It is a collection of methods we use to optimise your website for the search engines – with the intended consequence being that they will find your website better, and like your site better, and establish a “virtual relationship” with your site which gives you preferential treatment which you can’t just buy from them.

SEO is one of the technical sides of web strategy, it is a bit of a science and is designed to help contribute towards achieving your business goals. One of the main intentions is to increase the numbers of visitors to your website.

Why do I need more visitors to my website?

Why you need more visitors is really about a numbers game. The more people you have visiting your website, the more interest is generated online about your website, the more activity is on your website, and other parts of the internet pick up on that in various ways and this helps to push up your ranking.

When you go to a restaurant, do you go to the restaurant that is reasonably full, or the one next door serving the same food but virtually empty with a grumpy looking waitperson staring out the window?

Just like that restaurant activity leads to more new business, so too does your web strategy need to be designed to lead to more business for you. And this can be especially true whether you have 5 visits per day to your website, or 5,000.

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