Archive for the ‘Google’ Category

New Zealand economy could get huge boost if all businesses used internet to full potential

Tuesday, April 8th, 2014
Photo credit; Blaise Alleyne on Flickr

Photo credit; Blaise Alleyne on Flickr

The New Zealand economy would get an estimated $34 billion efficiency and productivity boost  if all businesses were using the internet to its full potential, according to the “Value of Internet Services to New Zealand Businesses” report.

Currently, New Zealand’s economy is worth around $210 billion of output annually.

The report, issued March 31 and funded by Internet NZ and Google, says firms using the internet well are between 6 and 11% more productive than their competitors in the same field. Best practice users were as much as 73% more productive than average businesses in their industry.

The research was conducted by the economic research consultancy Sapere and used data from 5,589 businesses in the Statistics New Zealand Business Operations Survey. It excluded firms in the information technology sector, which were presumed to be high internet users and interviews with 76 businesses were conducted in the tourism, retail, dairy/agriculture, and professional services sectors.

The report says while internet speed and connectivity were once the major issue, that is no longer so. The use to which the internet is put is the larger issue for most firms.

To read more about this story, click here.

New Zealand carpet company horrified at online advertising gaff

Wednesday, September 11th, 2013

A New Zealand carpet company was appalled that its online advertisements had been running on a social media site associate with a rash of teen suicides.

The site,, is aimed at insecure teenagers, who are encouraged to ask anonymous questions. But, showing social media’s dark potential, the site has attracted trolls who post spiteful comments on the site in response to the questions.

Ads from New Zealand’s Cavalier Bremworth were running on the site, prompting the company to request that Google cease running their ads on it.

Company spokeswoman Desiree Keown says the company’s media agency briefed Google on where to place its ads, but it was obviously ignored.

“I was alerted late yesterday afternoon and we asked immediately, our media agency contacted Google immediately to ask them to take it down.”

She says: “We were not happy at all to be associated with a website like this.

“It’s not a good look and obviously we were very concerned to have it removed immediately.”

To read more on this story, click here.

Supposed Google directory has no link to Google, investigated for fraud

Wednesday, September 4th, 2013
A New Zealand company calling itself GoogleDirectory and charging people thousands of dollars to be listed is now being investigated for fraud because it has no actual link to Google.
The company launched in July of this year but has been signing up companies since May, promoting itself as a new way for companies to market themselves online.

Fraud police are investigating a New Zealand company calling itself GoogleDirectory – set up with no links to the internet giant but which has listed thousands of businesses and state agencies.

The company launched last month, but had been signing on companies since at least May, promoting itself as a new online marketing tool.

Detective Senior Sergeant Aaron Pascoe, of the Auckland central police financial crime unit, said police had received several fraud complaints from businesses.

“The financial crime unit has received information about GoogleDirectory and we’re aware of allegations which has prompted us to look into it. We have spoken with a representative of the company,” he said.

Google, the search engine giant, has also launched its own investigation.

GoogleDirectory offered New Zealand businesses special internet advertisement packages ranging from $200 to $15,000.

The packages – which cost between $200 and $15,000 – promise to get a business advertised on its site, several other international websites and links to social media pages.

Business people who had been duped by GoogleDirectory said the company told them it was associated with Google and that the services they were purchasing would lead to a bonanza of online activity, none of which turned out to be true.

GoogleDirectory director Simon McLeod could not be tracked down by the New Zealand Herald for comment.

To read more on this story, click here.

Offline Google Mail

Tuesday, October 11th, 2011

Anick Jesdanun has revealed his thoughts on Offline Google Mail, a new offering from Google.

Much like using a normal email client, Offline Google Mail allows users to view & compose emails whilst offline. When you come back online, your emails are automatically sent.

You can read more over at

Facebook overtakes Microsoft in UK, Google still on top

Tuesday, June 28th, 2011

Whilst Google is still the most popular website in the UK, Facebook is now in 2nd place, overtaking Microsoft related websites (MSN/WindowsLive/Bing).

A report from online measurement body UKOM/Nielsen has found, for the month of May,

  • Facebook attracted 26.8 million visitors
  • Microsoft wasn’t too far behind, on 26.2 million visitors
  • Google was the clear leader however, with 33.9 million visitors
  • Twitter had 6.1 million visitors
  • While LinkedIn had 3.6 million visitors

You can read more over at

Facebook hires PR to smear Google

Monday, May 16th, 2011

The online rivalry between Facebook and Google has taken a bit of a twist, with news out that Facebook hired a PR firm, Burson-Marsteller to bring to light negative information about Social Circle, a Google service that collects and uses data about people.

You can read more over at

Google hunting New Zealanders

Friday, March 4th, 2011

Stuff reports that Google has its eye on hiring New Zealanders to do software development roles for it, but the Kiwis have to be willing and able to move to Google’s Sydney office.

Apparently Google received 75,000 applications for the roles after they announced that they required over 6000 programmers to work for them.

Google has not (so far) said it will employ Kiwis locally, although there is a small amount of staff working for it in NZ.

Is Google evil? Or not evil? That is the question

Friday, September 3rd, 2010

So Google did not commit any security breaches when it collected users’ data in New Zealand, however Luke Appleby writes on Stuff today that he is unclear why Google admits that information breaches are committed in countries such as Ireland and Denmark, but not so in Australia.

Its a valuable question – why is the data collection from some countries considered a ‘mistake’ worth apologising for, but not from New Zealand? It seems that when a country does not specifically request that the data be deleted, Google does not consider it to be a mistake.

Mr Appleby states that “…it was the lack of transparency, and the global attitude of Google which led many to question their “don’t be evil” motto”.

The debate continues….

Google takes compromising photos

Saturday, May 15th, 2010

Google came under attack today for using its 3D ‘street view’ cars to collect potentially compromising data about New Zealand homeowners.

Concerns have been raised about the amount of information Google has acquired through these means, with the company’s assurance that it is not misusing the data it has gathered.

See the full article here.