Archive for the ‘social media’ Category

Gen Y employees best investment for businesses

Tuesday, April 29th, 2014
Photo credit: Gareth Williams on Flickr

Photo credit: Gareth Williams on Flickr

While Generation Y gets a bad rap for constantly having their faces glued to their electronic devices, it’s this constant interaction with their devices that also makes them invaluable for businesses.

“The ceaseless interaction of NZ’s youth with their portable online devices means they are constantly consuming information, increasing their offering to a company on a macro level,” Scott Bush, general manager for Domino’s New Zealand, says.

“Gen-Y are more worldly than the generations before them because of their ability and opportunity to access the digital world, and businesses need to tap into this and make the most of its relevance in today’s market.”

Bush says the digital space is becoming increasingly important for businesses to engage with their growing tech-savvy consumers and by employing Gen-Y staff, companies can arm themselves with a better insight into the needs of consumers who use digital platforms.

To read more about this story, click here.

New Zealand tech startups eschew social media apps, go for accounting software

Tuesday, April 1st, 2014
Photo credit; Images of Money on Flickr

Photo credit; Images of Money on Flickr

While a lot of tech companies get into the flashy world of social media applications to try and break into a global market, New Zealand tech startups are relying on taking on more mundane tasks, namely accounting.

Wellington-based Xero Ltd. is leading the charge and now New Zealand’s cloud-based tech industry is the country’s third-largest export earner behind dairy and tourism.

Official data shows that technology services exports have doubled since 2005 to NZ$682 million in 2013 (although many firms have yet to make profits).

This rapid growth is thanks to the government’s push to promote high-growth startups, including incubation finance, like a NZ$160 million investment in the New Zealand Venture Investment Fund, a public-private venture.

To read more on this story, click here.

Snowball Effect to launch in April in New Zealand

Thursday, March 6th, 2014
Photo credit; David Pacey on Flickr

Photo credit; David Pacey on Flickr

New Zealand crowdfunding startup The Snowball Effect is gaining momentum and is ready to launch this April.

The company, founded by Simeon Burnett, Richard Allen and Francis Reid of Auckland is an equity crowdfunding platform, meaning investors give a business a small amount of money in return for shares in the company.

It will be legal in New Zealand from April when a change to the Financial Markets Conduct Act means anyone can raise up to $2 million without needing a formal prospectus.

The trio, along with full-time employee Josh Daniell, have been researching and building the company, with interested investors and businesses lined up for the launch.

The Snowball Effect hopes to have “couple of thousand” investors and fund 10 businesses by the year’s end.

Burnett says the crowdfunding platform will help businesses gain easier access to capital, including from New Zealanders living overseas.

To read more about this story, click here.

OnSport co-founder gets new investors, ready to launch site in February

Thursday, December 19th, 2013
Photo credit; Barry Skeates on Flickr

Photo credit; Barry Skeates on Flickr

Pat MacFie, co-founder of OnSport and a partner at Socialize Group, recently snagged two investors for his startup social media platform at the NZ Angel Investment Showcase at the Icehouse.

MacFie sat down with the New Zealand Herald last month to talk about his vision for OnSport, saying the company’s goal was to build a sports media business of global significance.

“Our goal is provide our customers with a way to make money from every tweet or post and every member of their community,” he told the newspaper.

MacFie said investors liked the scalability of the business model and the fact that they’re solving a really big problem that’s particularly relevant to the current era of the social web.

The OnSport co-founder said the company plans to spend the new investment money on business development, signing up athletes, teams and ad partners.

The OnSport site launches in February.

To read more about this story, click here.

Tech-savvy small and medium businesses earn more, hire more: survey

Tuesday, November 26th, 2013
Photo credit; Karl Baron on Flickr

Photo credit; Karl Baron on Flickr

MYOB’s latest Business Monitor Report has found that businesses with a website are more likely to increase revenue and hire full-time staff in the year ahead. It also found the number of New Zealand firms going online is rising, albeit slowly.

In its survey of about 1,000 New Zealand small and medium enterprises, the accounting software firm found 38% of businesses with a website saw revenue increase in the year to August 2013, compared to only 26% of businesses without a website.

Half of businesses with a website said they expected to see their revenue increase in the year ahead, compared to 37% of those without.

And confidence was even higher among businesses with both a website and social media site with 63% expected revenue growth in the coming year.

MYOB’s James Scollay said businesses with an online presence were also more likely to take on new workers.

While 16% of small and medium enterprises with a website were planning to increase their full-time staff this year, only 6% without one had the same intentions.

However, Scollay also said he is seeing a “digital divide” emerging in the New Zealand economy.

“Businesses with an online presence reach more people and become more engaged with their customers. They also earn more, have more work in the pipeline, and are more likely to be hiring staff,” Scollay said.

The overall proportion of SMEs with a website was still concerning – less than 50% – but Scollay said he was encouraged to see it increasing.

To read more about this story, click here.

New Zealand expat creates worldwide Posse for success

Wednesday, November 6th, 2013
Photo credit; Butch Lebo on Flickr

Photo credit; Butch Lebo on Flickr

New Zealand expat Rebekah Campbell, who started, which she says is the world’s first social search engine, started selling flowers and golf balls by the side of the road when she was a child just because she likes the idea of starting a business.

The former Wellington native evolved to managing bands and originally established as a way for bands to engage their fans to help promote them and sell concert tickets.

But after selling the fan engagement platform, Campbell rebranded as a social search engine that helps people find the favourite places of their social network. The mobile app and site launched in March of this year and has signed more than 35,000 merchants worldwide, including 7000 New Zealand stores.

Users tell Posse what they want, such as “great coffee”, “brunch” or “a gym” anywhere in the world and they will get recommendations from their “posse” of friends and local experts.

It covers most world cities, including Auckland and Wellington. The denser the population the better.

A two-tier subscription model lets businesses send customers gifts and special offers. From next year, $50 and $100 monthly subscriptions will give stores access to additional features to help them build customer communities.

The successful business has attracted a lot of attention from major tech players.

To read more on this story, click here.

New Zealand carpet company horrified at online advertising gaff

Wednesday, September 11th, 2013

A New Zealand carpet company was appalled that its online advertisements had been running on a social media site associate with a rash of teen suicides.

The site,, is aimed at insecure teenagers, who are encouraged to ask anonymous questions. But, showing social media’s dark potential, the site has attracted trolls who post spiteful comments on the site in response to the questions.

Ads from New Zealand’s Cavalier Bremworth were running on the site, prompting the company to request that Google cease running their ads on it.

Company spokeswoman Desiree Keown says the company’s media agency briefed Google on where to place its ads, but it was obviously ignored.

“I was alerted late yesterday afternoon and we asked immediately, our media agency contacted Google immediately to ask them to take it down.”

She says: “We were not happy at all to be associated with a website like this.

“It’s not a good look and obviously we were very concerned to have it removed immediately.”

To read more on this story, click here.

Are you connecting with your customers?

Thursday, March 29th, 2012

Customers today have an expectation that they can contact companies via social media, most commonly via Facebook or Twitter. Successfully communicating with your customers is an important tool in building up a relationship between you and your customers.

Setting up a Facebook or Twitter account is easy, but the real key is maintaining it. Making sure you keep an eye on it and regularly posting updates about your business can all be very beneficial to driving new business and satisfying your existing customers.

You can read more over at

Using social media to promote your business

Wednesday, October 19th, 2011

An article over at explores how to successfully market small businesses using social media.

Nicole Coughlin-Smith, managing director of the Institute of Online Business says,

“it’s vital businesses get their social media strategy right from the outset. The power of social media is phenomenal, and businesses should be thinking through their objectives and putting robust systems and policies in place so they can get the most out of their online marketing.

“My recommendation would be to invest in a Facebook page dedicated to your business, a Twitter account where followers can see instant news and updates, and a YouTube account which is an ideal platform to show how-to tips or product testing videos to potential or current customers.”

You can read more over at