Archive for the ‘smartphone’ Category

Gen Y employees best investment for businesses

Tuesday, April 29th, 2014
Photo credit: Gareth Williams on Flickr

Photo credit: Gareth Williams on Flickr

While Generation Y gets a bad rap for constantly having their faces glued to their electronic devices, it’s this constant interaction with their devices that also makes them invaluable for businesses.

“The ceaseless interaction of NZ’s youth with their portable online devices means they are constantly consuming information, increasing their offering to a company on a macro level,” Scott Bush, general manager for Domino’s New Zealand, says.

“Gen-Y are more worldly than the generations before them because of their ability and opportunity to access the digital world, and businesses need to tap into this and make the most of its relevance in today’s market.”

Bush says the digital space is becoming increasingly important for businesses to engage with their growing tech-savvy consumers and by employing Gen-Y staff, companies can arm themselves with a better insight into the needs of consumers who use digital platforms.

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Nearly two-thirds of businesses in New Zealand have no online presence

Tuesday, March 11th, 2014

That same research shows that 97% of Kiwi consumers use the Internet to search for products and services.

“Our research shows that New Zealand consumers love looking for websites that end with .nz, and that .nz sites are trusted far more than any other domain. Businesses are obviously unaware of this — as today, two thirds of New Zealand businesses are not reaching these people,” InternetNZ CEO Jordan Carter says.

Soon, New Zealand businesses will also be able to get .kiwi domain names, as startup DotKiwi will sell the .kiwi domain names.

The research also illustrates the growing importance of mobile-friendly sites. About 65% of sole traders and 74% of businesses use mobile devices to access the Internet, but only a quarter of these businesses design their websites with mobile usage in mind.

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Surf’s up for Kiwi entrepreneurs

Tuesday, December 31st, 2013
Photo credit; Guzm??n Lozano on Flickr

Photo credit; Guzm??n Lozano on Flickr

Reuben Cairns-Morrison and business partner Gene Hogan are riding high on the success of their surf app Sherpa Surfguide, which is an iPhone application that tells users where the best surf is anywhere in New Zealand. The app is basically a digital surf guide plus a surf forecasting service which are two services that have yet to be combined. Cairns-Morrison says it is a huge advantage to surfers who are on the road, as they can get information updated hourly about the conditions and the surf breaks on their phones.

He also says this summer the pair plan to improve the content of the app by travelling the country and taking detailed notes and photos, as well as promoting the app in surf stores. When they are totally happy with the New Zealand version, they will take the idea elsewhere.

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NZ business embracing mobile banking

Tuesday, December 24th, 2013
Photo credit; Asim Bijarani

Photo credit; Asim Bijarani

It seems Kiwis are embracing mobile banking, if ASB’s claims are anything to go by.

The company says its relatively new Mobile Business app has seen a “remarkable uptake” in its first few weeks.

“Since the ASB Mobile Business app was launched in September, we’ve seen a rapid uptake with users authorising tens of millions of payments on-the-go every week,” says Steve Jurkovich, Executive GM of Corporate, Commercial and Rural, ASB.

“Usage of the ASB Mobile Business app is increasing rapidly week-on-week,” Jurkovich says. “This tells us that businesses owners and managers are embracing the flexibility that the app is giving them to check balances and authorise payments while balancing family and travel demands.”

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Mobile food ordering turns out to be big business in New Zealand

Tuesday, December 3rd, 2013
Photo credit; Sam Howzit on Flickr

Photo credit; Sam Howzit on Flickr

Ordering food over mobile devices has proven to be a boon for Wellington-based web and mobile food ordering system Mobi2Go.

Mobi2Go allows customers to place orders from tablets and smartphones at places like Hell Pizza and other eateries. It processes $2.5 million orders a month up from $1.5 million a year ago.

Chief executive Tarrik Mallet said Mobi2Go was in talks with investors to fund expansion into Australia, which has quickly become the company’s biggest market since launching there in March. Pita Pit and California Burrito are among its clients in Australia.

Mobi2Go is aimed at companies that have invested in their brand and want a dedicated website. Many of its customers are franchises.

It charges a flat monthly subscription rate regardless of the number of orders processed, so Hell Pizza pays the same as the Mt Vic Fish & Chippery.

“We spent a lot of time trying to work out what was the best model because the majority, if not all portal sites, will take a percentage of the sale,” Tarrick says. “With franchises, who are a large number of our clients, that doesn’t work, so we charge a monthly fee for as many or few orders a site has. We don’t have any term contracts and our customers attrition rate is next to nothing.”

The product was designed to be self-service so customers can go to the website, sign up and be up and running within a day for a basic site.

Most of Mobi2Go’s customers are now in Australia, with more in Singapore, Canada, Ireland, China and Costa Rica.

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New New Zealand-based sports picking app engages audiences

Tuesday, November 19th, 2013
Photo credit; Andrew Evans on Flickr

Photo credit; Andrew Evans on Flickr

A new a business-to-business sports-picking app that was developed in New Zealand is garnering a lot of attention in marketing circles.

The app, Go Team, features an engagement programme that enables brands to connect with customers, clients, VIPs and staff.

Developed by Auckland-based bkaBoom, Go Team has already been officially adopted by the All Blacks and is the official sports tipping game of New Zealand rugby. Already 10 companies are running competitions in the ITM Cup national provincial championship.

Go Team is designed to accommodate a variety of team sports across various high-profile competitions both nationally and globally.

Brands pick a competition, invite a range of audiences to participate — clients, friends, staff, endorsers and the like — add prizes and kick off. Players compete to predict results, make their way up the leader board and collect prizes along the way, simultaneously being exposed to brand messages.

predicts  apps such as Go Team are the future of staff and customer engagement.

“The tradition of the rugby sweep goes back generations and supports the premise that sports picking is the most fun way to engage with the people. Go Team is where the sweep and digital meet,” says bkaBoom CEO Barb Anderson.

The Go Team app is available on iPhone, Android, iPad and Windows and Mac.

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Kathmandu bolsters online presence

Thursday, November 7th, 2013

Photo credit; Jennifer Morrow on Flickr

Outdoor clothing and equipment retailer Kathmandu has launched a new mobile website, which it says will be more convenient for customers browsing its online store on mobile devices such as smartphones and tablet computers.

“The mobile site makes navigating and searching for information far more convenient, with less tapping, clicking and scrolling when using mobile devices,” Kathmandu said.

And the company says it’s in the process of developing additional online initiatives such as international shipping, mobile apps and services such as “click and collect”, where customers can buy a product online, then pick it up from a store.

The retailer said last month that online sales had grown by 55% in the year to July 31 and contributed 4% of total revenue.

That would equate to around $15.4 million of Kathmandu’s $384 million total sales figure in its last financial year.

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Majority of NZ money not in digital realm yet, but that’s changing

Friday, October 11th, 2013
Photo credit; Blaise Alleyne on Flickr

Photo credit; Blaise Alleyne on Flickr

New Zealanders spent $5.4 billion online last financial year according to Roy Morgan Research’s Digital Universe report, but despite that seemingly large number, Kiwi money largely remains outside the digital realm.

“The bulk of New Zealand’s net wealth is not yet in the digital universe,” Roy Morgan client services director Howard Seccombe says.

The reason for that is the baby boomers who have the wealth only deal in the fringes of digital technology. That will change over time as the boomers age out and the next generation who is more familiar with digital technologies take over.

Other findings from the report included:

  • This year’s survey shows 61% of New Zealanders are worried about their privacy,  up 11% from the survey carried out four years ago.
  • Smartphones have seen spectacular growth, with 1.4 million users. That’s a growth of 227% in four years.
  • Right now 39% of New Zealanders have smartphones.
  • The Roy Morgan numbers show smartphones amplify people’s digital behaviour. Smartphone owners are ten times as likely to shop online as non-smartphone owners, eight times as likely to bank online and nine times as likely to view video clips.
  • Roy Morgan notes a dramatic 20% decline in desktop ownership. This echoes the fall in traditional PC sales. Meanwhile tablets have grown 557% in the past four years.

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Japan earthquake disrupts tech progress

Friday, April 1st, 2011

Stuff reports that the flow-on effects of the earthquake on Japanese companies which are responsible for the making of parts for cellphone assembly companies, may result in lower volume and profitability risks for the cellphone makers.

Nokia, for example, did warn that it could face disruptions in stock, but that the impact on earnings would be minimal.

Specific components which are affected include silicone wafers used to make microchips, and BT resin used for smartphones and tablets (80% of BT resin is made in Japan). Discrete optical components are largely manufactured in Japan as well.