Archive for the ‘onlines store’ Category

Tech-savvy small and medium businesses earn more, hire more: survey

Tuesday, November 26th, 2013
Photo credit; Karl Baron on Flickr

Photo credit; Karl Baron on Flickr

MYOB’s latest Business Monitor Report has found that businesses with a website are more likely to increase revenue and hire full-time staff in the year ahead. It also found the number of New Zealand firms going online is rising, albeit slowly.

In its survey of about 1,000 New Zealand small and medium enterprises, the accounting software firm found 38% of businesses with a website saw revenue increase in the year to August 2013, compared to only 26% of businesses without a website.

Half of businesses with a website said they expected to see their revenue increase in the year ahead, compared to 37% of those without.

And confidence was even higher among businesses with both a website and social media site with 63% expected revenue growth in the coming year.

MYOB’s James Scollay said businesses with an online presence were also more likely to take on new workers.

While 16% of small and medium enterprises with a website were planning to increase their full-time staff this year, only 6% without one had the same intentions.

However, Scollay also said he is seeing a “digital divide” emerging in the New Zealand economy.

“Businesses with an online presence reach more people and become more engaged with their customers. They also earn more, have more work in the pipeline, and are more likely to be hiring staff,” Scollay said.

The overall proportion of SMEs with a website was still concerning – less than 50% – but Scollay said he was encouraged to see it increasing.

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Kathmandu bolsters online presence

Thursday, November 7th, 2013
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Photo credit; Jennifer Morrow on Flickr

Outdoor clothing and equipment retailer Kathmandu has launched a new mobile website, which it says will be more convenient for customers browsing its online store on mobile devices such as smartphones and tablet computers.

“The mobile site makes navigating and searching for information far more convenient, with less tapping, clicking and scrolling when using mobile devices,” Kathmandu said.

And the company says it’s in the process of developing additional online initiatives such as international shipping, mobile apps and services such as “click and collect”, where customers can buy a product online, then pick it up from a store.

The retailer said last month that online sales had grown by 55% in the year to July 31 and contributed 4% of total revenue.

That would equate to around $15.4 million of Kathmandu’s $384 million total sales figure in its last financial year.

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New Zealand expat creates worldwide Posse for success

Wednesday, November 6th, 2013
Photo credit; Butch Lebo on Flickr

Photo credit; Butch Lebo on Flickr

New Zealand expat Rebekah Campbell, who started Posse.com, which she says is the world’s first social search engine, started selling flowers and golf balls by the side of the road when she was a child just because she likes the idea of starting a business.

The former Wellington native evolved to managing bands and originally established Posse.com as a way for bands to engage their fans to help promote them and sell concert tickets.

But after selling the fan engagement platform, Campbell rebranded Posse.com as a social search engine that helps people find the favourite places of their social network. The mobile app and site launched in March of this year and has signed more than 35,000 merchants worldwide, including 7000 New Zealand stores.

Users tell Posse what they want, such as “great coffee”, “brunch” or “a gym” anywhere in the world and they will get recommendations from their “posse” of friends and local experts.

It covers most world cities, including Auckland and Wellington. The denser the population the better.

A two-tier subscription model lets businesses send customers gifts and special offers. From next year, $50 and $100 monthly subscriptions will give stores access to additional features to help them build customer communities.

The successful business has attracted a lot of attention from major tech players.

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True Kiwi domain name tentatively set to launch near end of year

Wednesday, November 6th, 2013
Photo credit; Nick Kean on Flickr

Photo credit; Nick Kean on Flickr

The Kiwiest of domain names is getting ready to take flight in December and it’s the Kiwiest because it is literally .kiwi.

Christchurch-born Tim Johnson, head of Dot Kiwi, first had the idea for the domain name about two-and-a-half years ago.

When .kiwi launches – hopefully in December – it will be the first top level domain outside of .co.nz to get approval from the Internet Corporation for Assigned Names and Numbers with a truly Kiwi feel.

“Running a new domain name is a really big responsibility, we had to meet a lot of criteria,” Johnson says.

For about $39 businesses and individuals will be able to claim email addresses and websites with .kiwi instead of .co.nz.

A percentage of Dot Kiwi’s revenue from the sale of .kiwi domains will be donated to the Dot Kiwi Christchurch Trust.

Johnson, a marketing executive, said Dot Kiwi was born from a desire to set up a company that would have the longevity to pump funds into the local community.

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Sisters show you’re never too old to start an online business

Monday, October 14th, 2013
Photo credit; Steve on Flickr

Photo credit; Steve on Flickr

If you have been thinking about starting an online business, but you also think you might be a little on the mature side for that, these two Kiwi sisters will be an inspiration to you.

Back in 2001, before online businesses really took off, sisters Rhondda Sweetman and Justine Kingi developed pioneering New Zealand online retailer, KiwiArtz.co.nz when they were in their 50s. They sold the business ten years later, in 2011.

The sisters shared what they describe as an undeveloped interest in NZ art and craft at the time and believed online retailing, although in its infancy back in 2001, would be an interesting way of sharing this work with the world.

They began it at a time when they had eased up on their full time jobs. Rhondda had been head of science at McCauley High School and was then doing part time teacher training at AUT University. Justine lectured in social policy and social work on the Bachelor of Social Practice degree at Unitec Institute of Technology when the two started their business.

The sisters say they got to the stage where they were representing over 100 New Zealand artists and other suppliers. Some of whom did very well out of the business. As the business grew the sisters were consistently busy all year round and rushed off their feet ahead of Christmas and other public holidays.The business grew so much, they had to automate their accounting practices and hired other employees.

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Majority of NZ money not in digital realm yet, but that’s changing

Friday, October 11th, 2013
Photo credit; Blaise Alleyne on Flickr

Photo credit; Blaise Alleyne on Flickr

New Zealanders spent $5.4 billion online last financial year according to Roy Morgan Research’s Digital Universe report, but despite that seemingly large number, Kiwi money largely remains outside the digital realm.

“The bulk of New Zealand’s net wealth is not yet in the digital universe,” Roy Morgan client services director Howard Seccombe says.

The reason for that is the baby boomers who have the wealth only deal in the fringes of digital technology. That will change over time as the boomers age out and the next generation who is more familiar with digital technologies take over.

Other findings from the report included:

  • This year’s survey shows 61% of New Zealanders are worried about their privacy,  up 11% from the survey carried out four years ago.
  • Smartphones have seen spectacular growth, with 1.4 million users. That’s a growth of 227% in four years.
  • Right now 39% of New Zealanders have smartphones.
  • The Roy Morgan numbers show smartphones amplify people’s digital behaviour. Smartphone owners are ten times as likely to shop online as non-smartphone owners, eight times as likely to bank online and nine times as likely to view video clips.
  • Roy Morgan notes a dramatic 20% decline in desktop ownership. This echoes the fall in traditional PC sales. Meanwhile tablets have grown 557% in the past four years.

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New Zealand’s largest online auction site sees profits stagnate

Wednesday, October 9th, 2013
Photo credit; David Antis on Flickr

Photo credit; David Antis on Flickr

New Zealand’s answer to eBay, Trade Me, posted slower profit growth for 2013 and said earnings growth would continue to be lacklustre in the coming year as it reinvests in its business.

Trade Me profit rose 4% to $78.6 million in the year ended June 30, slower than the 8.4% pace a year earlier, the Wellington-based company said in a statement. Revenue rose 15% to $164.1 million as classified advertising sales surged 29% while fees from sales of general items rose 5%. Profit was just above First NZ Capital’s estimate of $77.6 million.

“We expect to grow top line revenue and bottom line earnings but these will reflect slower growth than we’ve recorded this year while we focus on reinvestment in the business,” said chief executive Jon Macdonald.

Trade Me, which has attracted about two thirds of New Zealand’s population to its online marketplace, is adding to its core auctions business to drive future growth.

The company said it had agreed to buy online insurance comparison business LifeDirect, adding to its purchase of inventory management company Tradevine and holiday rental accommodation website Holiday Homes in the past year.

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New program will teach New Zealand businesses how to better harness the power of the internet

Friday, August 30th, 2013

A Digital Enablement Training program will be rolled out across New Zealand in the coming months to help small businesses take advantage of the Government’s ultra-fast broadband (UFB) and rural broadband (RBI) programs.

The program will include workshops on how UFB, RBI and other new technologies will impact on companies and identifies the opportunities it presents.

“The internet is a strong and growing marketplace,” Communications and Information Technology Minister Amy Adams said when announcing the program. “Faster broadband can deliver greater productivity and lower costs, but small businesses need to know how to use it to maximum effect.

“Fast broadband enables businesses to connect easily to the world, and our investment in broadband will support innovation, high-tech jobs, and grow productivity.

“The Digital Enablement Training program will help these businesses understand the benefits that UFB, RBI and ICT services can bring, and help them make more sophisticated use of the tools and services available.”

The program has been supported by the Ministry of Business, Innovation and Employment and will be available through the New Zealand Trade and Enterprise Regional Business Partner Network around New Zealand.

Adams said although nearly two million New Zealanders want to buy online, only 64 per cent of small businesses have a website and only 11 per cent offer customers the ability to pay online.

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New Zealand websites slow to respond to industrialised hacking

Wednesday, August 28th, 2013

New Zealand businesses have been sluggish in responding to automated cyber attacks, leaving businesses of all sizes vulnerable, cyber security experts have said.

Modern hacking tools mean that cyber criminals can quickly and easily scan the internet for vulnerable websites and launch attacks and New Zealand is becoming a prime target, Mark Kraynak, senior vice president of US- headquartered data security company Imperva, said.

“Now that the bad guys can find anyone online, [things have] changed. They’ve figured out that the little guys are actually pretty good targets,” Kraynak said.

“It’s probably true that criminals weren’t paying much attention to New Zealand but it’s become easier for organisations to find places to attack here.”

Kraynak claims data attacks in New Zealand are ten times higher than in Australia, on a per capita basis and businesses from the largest banks down to the smallest online retailers are at risk because while other countries were diligent about beefing up online security, New Zealand lagged behind.

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New Zealand woman starts her dream store online

Wednesday, August 21st, 2013

New Zealand’s Claire Ongley always dreamed of working for herself so when she moved back home a few months ago after six years in Sydney, she decided to start her own online business.

With the help of an online store service, she got IzzyandJean.co.nz up and running, selling unusual home wares and accessories imported from overseas.

The products Ongley sells include cotton fouta towels, which come in all different colours and are like Turkish bath towels, coats for dogs, neck ties from a New York designer and boots from Morocco.

Her first task was to get the website up and running. She used a popular e-commerce platform.

“You can set up your online store quite easily without having any technical knowledge. So that’s allowed me to do it all myself, except the logo that was designed by a friend of mine.”

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